Converse began in 1908 as a rubber shoe company specialising in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the “All Star.” The name stuck. What didn’t stick was their intention. We made them to sink jump shots on the court. You, however, saw them as something more… and started wearing our sneakers to do whatever you wanted. You played music, made art, skated the streets and kicked back. You wore them as fashion. You wore them to work. You customised them with your personal style. You did everything to them and in them. You saw our sneakers’ unlimited potential. To this day, this spirit continues with all of our sneakers and apparel for All Star, Cons and Jack Purcell. As soon as you put them on and start doing your thing, their true life begins. You define them. You determine their journey. They become a one-of- an a-kind celebration of your individuality and self-expression. They become a part of you.